Search Engine Optimisation (SEO) has become one of the most important aspects to marketing a business, whether you are predominantly based online or not.
Conventional marketing relied on placing adverts to a wide audience in the hope that a certain percentage would be looking for your service at that moment in time. By making sure that your website ranks highly in search engines, such as Google, for your key products or services, you are capturing your target audience as they are actively searching for them. We have success stories across numerous industries and pride ourselves in being a leader in SEO in Norwich, assisting businesses nationwide with their online marketing and SEO.
We have been offering trusted Search Engine Optimisation for many years and our ‘no contract and no minimum term’ policy ensures that we have to keep impressing you to keep your business. If you are looking to improve you business’ rankings in Google, contact us for a free evaluation and report of your current website’s strength and a no obligation SEO quotation.
SEO is a key ingredient of online marketing, but cannot be considered in isolation. There is no point working hard to get users to a website that doesn't explain what you do, why someone should use you, or display your contact details. Everything has to work together to get new leads from search and social media, and to make sure that these leads are seen through to an enquiry. Then it's over to you. Our Search Engine Optimisation and online marketing is all quoted on a fixed price monthly basis, based on the competition levels of your industry and size of your target market. We then work to initiative to get you the best possible results; tracking and reporting every step of the way.
SEO is the process of optimising a website to appear at the top of Google for carefully selected search terms relevant to your industry. It starts with keyword research, gathering search volumes for a wide range of terms, before filtering these down to phrases which are commonly used by your potential customers. I.e. for this page of our business it would be 'Search Engine Optimisation' or 'SEO Norwich'.
We then ensure that all on site elements are focused on the key search terms, such as site structure, page URLs, titles, images and page content. The website has to be fast loading, mobile friendly and clear of broken links or glitches. Then finally, we'll grow your online profile with clever and carefully considered organic content marketing, blogging and social media campaigns.
Search Engine Optimisation is all about trust. There are lots of people out there who email businesses via their websites daily to promise '1st page of Google' in the same way that there are trustworthy and not so trustworthy service providers reaching out for new business in every trade and industry. We rely on recommendations and retaining customers by continually bringing cost effective results, with clear reports. Every 3 months you will get an update to show you where you were, where you are now and how that translates into traffic and sales. We explain what we have done, and why, and work with you to ensure your website evolves with your business following the latest guidelines from Google.
We have been working with Norfolk Broads Direct for the past 4 years. In that time we have continued to develop their online profile with social media consultation, web development and SEO. This has resulted in an increase in organic traffic of 1169% and an increase of online bookings of 69%. They compete in a highly competitive national market place and now have a website that compliments their values and unrivalled customer service. Read the full SEO case study to find out more.
“My aim from day one has always been to ensure that our clients experience results that substantially surpass any marketing costs involved. Now, with advances in digital marketing and reporting, this is more tangible than ever.”Ian Howes, Founder, Nu Image